Amidst cries that email is dead, a new report from marketing technology company Adestra suggests that teens and Millennials actually prefer communicating with brands by
email.
More than half of teenagers and Millennials rely on email to shop online, according to an Adestra study of 1,200 consumers released Thursday. In addition, 68% of teens and 73% of Millennials
responded that they prefer to receive communication from businesses via email.
“For the last few years, it’s been widely assumed that email would fade away…
Email Isn"t Old School
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