'Time Out' Refreshes For Content, Commerce Push

Time Out is pivoting from its traditional business model as an events guide and directory to a new strategy centering on content and commerce. The brand is undergoing a makeover as part of the

transition, with a new look set to debut on March 1, the publisher announced.

Created by Time Out in collaboration with adam&eveDDB, a creative agency, the redesign includes new

City-specific logos and mastheads for all the publisher’s content, including magazines, mobile, social, Web, advertising, and live events.

The new look…

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"Time Out" Refreshes For Content, Commerce Push