In this article, and the attached video, I will walk you through the process of allowing Facebook to “collect” the visitors of your WordPress web site into an “audience” that you can later advertise to from Facebook.
First though, why would you want to do this? Well, when people visit your web site, they often arrive there from a variety of means, and the first page they visit can realistically be any public page on the web site. If they don’t buy or subscribe during the first visit, there’s a good chance that…
How to Advertise to Your WordPress Visitors from Facebook
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